Get your owned media scorebetaScore me
We track 5,000 B2B software and AI companies, most of them US-based. Enter your company's website and see how you stack up across six factors.
Here’s how you dominate your category.
Owned media is the strategy of producing original content on your own channels. It’s the best and most proven way to dominate your category. Here’s why:
You control distribution
No more depending on algorithms.
Own the conversation
Thought leadership gets people talking and puts you in the driver’s seat in your category.
Build an audience, build a moat
Every launch, every event, every announcement goes to your owned media audience.
Trust at scale
Publish original insights and earn trust before anyone ever thinks about buying.
Get your score.
How it's scored.
- Research30 pts
Original data (including product data) and recurring reports.
- Recency20 pts
How recently and how often it publishes. There are big penalties for not publishing for 30 days.
- Editorial blog15 pts
Writing to serve the reader, not (just) your product.
- Interviews15 pts
Outside voices from people who don't (as best we can tell) work at the publishing company.
- Bylines10 pts
People with names. Not just "The team."
- Distribution10 pts
Where does it go? Bonus points for owned platforms.
It's only as good as what's public, so it misses things. We're still tweaking its rules.